Building a national field force
350% sales growth in forty-five days, from a youth-led field programme built from zero.
Case studies
Seven businesses rebuilt.
Each chapter is a business, a scope, a decision, and the outcome it produced.
How to read
Open any case study to see the situation, the decision, the execution, and the outcome. Each case links to the related service and to other work in the same category.
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Case study 1.
Opening the Gen-Z category
Repositioned Lovello for first-time buyers and defined the youth ice-cream segment in Bangladesh.
Digital transformation, end to end
A 360° brand and digital transformation across the group, and the founding of Camp for Life.
Industrial brand, national stage
Repositioned a cement brand as a public-policy thought leader on national television.
Twelve brands, one operating discipline
Brand architecture across twelve business units, including the Bengal Cement public turnaround.
Founding the marketing function
Built the operating model, team, and pipeline for Betopia's group-level marketing function.
AI-powered marketing transformation
An AI-first conglomerate marketing operation across generative AI, predictive analytics, and marketing automation.