Grow the business
Sharpen the commercial agenda, unlock new geographies, and accelerate growth where it actually moves the P&L.
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Abdullah Al Alamin.
Building brands that outlast the businesses that made them. Group Chief Marketing Officer at Betopia Group — with 14+ years turning FMCG, building-materials, and education portfolios into market leaders.
What I do
Three ways the office helps.
Outcomes the board can measure.
Fourteen years inside the marketing function — from the field to the boardroom — producing measurable commercial outcomes across operators and conglomerates.
14+Years in marketing leadership
9Businesses shaped
40+Brands built
11Transformations delivered
How it works
From brief to engagement in three steps.
- 01
Send a brief
Use the form to outline the work, the deadline, and the outcome. The office reads every enquiry personally.
- 02
First call
A thirty-minute conversation to qualify fit, scope, and timing. If there is no fit, the office will say so.
- 03
Proposal
Within five working days, a written proposal with scope, cadence, and a fixed fee — ready to sign.
Ready to start? The office replies within two business days.
Discuss OpportunityInsights
Featured articles & roundups.
The CMO's first ninety days
Three frameworks I run on day one of every new mandate — and the one I always revisit by day sixty.
AI in marketing is a craft tool
Why generative AI is a craft tool inside the operator's workflow — and why operator taste is the constraint that keeps it honest.
Compounding beats virality
The single principle that decides whether brand work wins a quarter or compounds across a decade.
Reputation is rebuilt in public
What the Bengal Cement turnaround taught me about narrative discipline in crisis communication.
Geography is a category
Operating across Bangladesh, South Asia, APAC, and GCC — and why the market does not flatten across borders.
Senior leaders are made in field
Authority is not granted by title. It is built by showing up in the field, in the crisis, in the boardroom.
Start a conversation.
Eight fields. The form opens your email application with the enquiry prepared and addressed to the office. Replies within two business days.