Boards of mid-market companies without a marketing director
Marketing decisions made without a senior voice in the boardroom
marketing board advisor
Board Advisory: a brand and ai strategy voice in the boardroom, on a defined cadence.
A board advisory engagement gives the chair, the CEO, and the non-executive directors a senior marketing and AI voice in the room — without adding a full-time executive to the cap table. The work is fixed-cadence, narrowly scoped, and built around the board's actual decision calendar.
Typical engagement
- Quarterly board attendance with monthly ad-hoc counsel
- Annual retainer for two board seats per quarter
- Project-based for special situations such as crisis or exit
When the engagement fits.
Founder-led companies that want a senior sounding board
AI investments that lack a marketing or brand lens
PE and VC portfolio companies preparing for a brand-led scale-up
Brand risk surfacing between board meetings, not during them
Concrete deliverables, not adjectives.
Pre-read materials for board meetings on marketing and AI
Quarterly brand health and reputation risk reports
On-demand counsel between meetings on material decisions
Annual brand and AI strategy review with the full board
A clear operating rhythm.
Onboarding: portfolio review and stakeholder interviews
Quarterly: board attendance, pre-read, and written notes
Ad-hoc: counsel on material decisions between meetings
Annually: a full-day strategy review with the board
What the organisation can expect.
A standing marketing and AI voice in the boardroom
Earlier surfacing of brand and reputational risk
Better-aligned marketing and AI investment decisions
The work behind the model.
Twelve brands, one operating discipline
Brand architecture across twelve business units, including the Bengal Cement public turnaround.
AI-powered marketing transformation
An AI-first conglomerate marketing operation across generative AI, predictive analytics, and marketing automation.
Answers to common questions.
A board advisor attends a defined number of board meetings per year, prepares a pre-read on marketing and AI matters, contributes to the discussion, and remains available for ad-hoc counsel between meetings. The role is governance, not operations — the work is to challenge, to surface risk, and to bring senior judgment into the room.
Discuss a board advisory.
Tell the office what you are working on. A response arrives within two business days.