Three days per month, six-month minimum
Fractional CMO
A fractional CMO mandate puts group-level marketing leadership into an organisation for a fixed number of days per month, with full accountability to the CEO and the board. It suits companies that have outgrown an in-house brand lead but are not ready — or do not yet need — a full-time Group CMO.
Who it’s for: Conglomerates without a group-level marketing function · Scale-ups whose founder is still the de facto CMO · Businesses entering a new category, market, or geography
What’s included:
- A 12-month group marketing strategy with quarterly milestones
- Operating model: team shape, vendor map, technology stack
- Brand architecture across business units and sub-brands
- Quarterly board reporting pack: brand health, pipeline, and growth
Quarterly board attendance with monthly ad-hoc counsel
Board Advisory
A board advisory engagement gives the chair, the CEO, and the non-executive directors a senior marketing and AI voice in the room — without adding a full-time executive to the cap table. The work is fixed-cadence, narrowly scoped, and built around the board's actual decision calendar.
Who it’s for: Boards of mid-market companies without a marketing director · Founder-led companies that want a senior sounding board · PE and VC portfolio companies preparing for a brand-led scale-up
What’s included:
- Pre-read materials for board meetings on marketing and AI
- Quarterly brand health and reputation risk reports
- On-demand counsel between meetings on material decisions
- Annual brand and AI strategy review with the full board
Fixed-fee sprint with shared success criteria
90-Day Growth Sprint
A 90-day growth sprint is a scoped engagement with a single, measurable outcome — a brand repositioning, a category entry, a campaign that has to ship, a reputation that has to be rebuilt. It is the right engagement when the work is bounded and the deadline is not negotiable.
Who it’s for: Companies preparing to launch into a new category or market · Leadership teams that need to land a brand decision in a quarter · Companies in a reputation or comms situation with a hard deadline
What’s included:
- A focused brand strategy or repositioning with a clear market position
- A campaign or product launch ready to ship in ninety days
- A communications plan, including a press and stakeholder programme
- An internal activation plan so the team can carry the work forward
Diagnostic plus operating model design (eight to twelve weeks)
AI Marketing Transformation
AI marketing transformation is the engagement that puts generative AI, predictive analytics, and marketing automation into a brand and growth strategy with the rigour an operator would expect. The work is grounded in the operator-led AI deployment at Betopia Group and tested in the field across multiple business units.
Who it’s for: Marketing leaders who have AI pilots but no operating model · Conglomerates that want AI across business units, not in silos · Boards that want an honest, defensible AI strategy
What’s included:
- An AI marketing operating model with use-case prioritisation
- A roadmap with measurable outcomes over four quarters
- An internal capability and upskilling plan
- A vendor and build-versus-buy recommendation