The conversation
A forty-two minute conversation on the Asia MarTech Podcast on where the CMO sits in the boardroom in 2026. The shape of the conversation: AI-first operating models, the operator's role in AI governance, and the board's question for the CMO.
Where the CMO sits
The CMO is the operator in the boardroom for AI in marketing — not the CIO. The CMO's job is to bring the brand, the customer, and the operating model into the AI conversation. The CIO's job is to bring the data, the platform, and the security.
