The Bengal Cement case
Bengal Cement was under public scrutiny when the office joined the group. The work was not to issue a press release; it was to design a multi-stakeholder narrative shift and to measure it across the year.
The discipline
The discipline is to publish the evidence, hold the line on the message, and let the measurements tell the story. Crisis communication is a year-long practice, not a single event.
- Stakeholder mapping — every audience, not just the loudest one
- Evidence-led public update — a quarterly narrative review
- Outcome measurement — share of positive coverage, share of voice, sentiment shift
